ESSO Synergy Launch

Venue: The Hilton Park Lane

Client: Mines & Money

Brief

Working with agency Weber Shandwick to produce and deliver the Esso Synergy Launch featuring specially produced custom created video content and projection mapping.

Solution

Working closely with the venue, who operate as a museum during the day, we worked out a detailed installation schedule to achieve the brief. The installation was split across an overnight build and early access on the day of the event. We built a seamless 13m long screen and 3 x 20K Barco Flex projectors were blended across a seamless super wide screen with a total resolution of 4334 x 1200. The specially produced content was supported with one of Jeff Wayne’s own arrangements re-worked for the content. Entertainment was provided by a special performance from Britain’s Got Finalists UDI who use UVI light to produce a dynamic visual show.

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