Retail Launch

Retail Launch

Venue: Portman Square
Agency: Finishing Touch

Brief

Source a venue to showcase Debenhams following season’s merchandise to invited media and guests for 3 days. The venue needed to be large and ideally as close as possible to Debenhams’ flagship store on Oxford Street.

Solution

Oxygen suggested building a temporary venue on Portman Square, just behind Debenhams’ flagship store which we delivered for 5 seasons. The venue was then designed specific to requirements to showcase the products. The venue was created with 1000sqm of hard-sided marquee structures covered with a clear roof which was used to bring the outside in and maximise the backdrop of the beautiful London Park. Oxygen provided site design and management and delivery of all site services including marquee, toilets, lighting and audio. We also provided a diesel-fired air-to-air diffused ducted system for heating / air conditioning which delivers the heat evenly across the whole structure unlike other heating systems.

Testimonial

“It was a pleasure to work with you and your team of professionals. Your can-do attitude was a breath of fresh air and there seemed nothing that fazed you. The client was delighted and your involvement helped secure an Eventia award. I hope to have the chance to work with you again in the near future.”

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